A paper cup takes more than 20 years to decompose. Furthermore, 1 cup produces 35g of CO2 released into the atmosphere which accelerates and contributes to climate change. The major problem that cannot be ignored is that paper cups are not actually recyclable due to the plastic film coating on the inside designed to make the cup leakproof; is costly and tricky to separate. Statistics have shown that consumers worldwide go through about half a trillion disposable cups each year, which will most likely end up in landfills. Si-Cup is a takeaway cup made up of biodegradable materials that are embedded with seeds. The name is a play on the Malay word sikap, which means attitude. This product is conjured up with hopes that it could eliminate waste, use sustainable materials as well as change the mentality of the people and transform the overall attitude of the public regarding general waste. Based on the waste disposal pattern in Malaysia, when the population increases by 1%, waste disposed of increases by 3%. This goes again the Tragedy of the Commons introduced by Garret Hardin that argues as the population grows, the human race needs to reduce its level of consumption instead of increasing it. The introduction of this business idea aims to bring tremendous benefits to society and the environment. To society, Si-cup will create awareness, educate, as well as encourage mass adoption of a new habit for the nation to recycle and be aware of where their wastes go. In terms of the environment, Si-cup aims to be more purposeful than used once and discarded. Si-cup aims to bring new life with seeds that are embedded within the walls of the cup. Every seed that germinates, will support the bee population, which is highly crucial as one-third of the food that we consume each day relies on pollination mainly by bees. Furthermore, materials that will be used for Si-cup are degradable and non-toxic for the environment.