ELEVATOR TARGETED ADVERTISING SYSTEM (ETAS)

    Inventor

    The ETAS is a new invention to cater the need of the new smart city. Leveraging the idle waiting time when the passengers are taking the lift, the ETAS employs precise targeted advertising mechanism to push relevant advertisements for the passengers. As the mechanism is contextualized to the elevator and the specific use cases of the passengers of the elevator, the advertising can be effectively tailored to the niche customer demographics, significantly increasing the impact of the advertisements. The core targeted advertising procedure is patented and undergone intensive tests and revisions to make it more efficient. With the new invention, taking the lift is no longer a boring experience. Passengers can even interact with the ETAS!

  • Description of Invention

    Dr. Leow Meng Chew, MMU

  • Intellectual Property (IP) Status

    • Copyright Affirmed
    • Patent Filed
    • TRL Status: 5