AIDA-based Customer Segmentation with User Journey Analysis Approach for Wi-Fi Advertising System

    Inventor

    This invention intends to integrate user journey analysis with the AIDA (Attention, Interest, Desire, Action) model in customer segmentation, aiming to furnish businesses with a deeper comprehension of their customers’ behaviors and preferences concerning different Wi-Fi advertising campaigns. This invention presents 3 distinct advantages. Firstly, it provides a comprehensive summary of customer segmentation without requiring manual review of raw data. Secondly, the AIDA model offers an interpretable framework for understanding the stages of user interaction with each campaign. Lastly, it identifies the most influential factors affecting customer behaviors, leading to data-driven decisions for marketing strategies.

  • Description of Invention

    Dr Ong Lee Yeng, MMU

  • Intellectual Property (IP) Status

    • Copyright Affirmed
    • TRL Status: 5